First, I have to say that, in my own opinion, this is one Brad's finest books - and for several reasons, upon which I'll now explain and elaborate.
There can be very little doubt that even the merest mention of the word "Vampire" conjures up imagery of either (a) the classic vampires of yesteryear as portrayed on-screen by the likes of Bela Lugosi and Christopher Lee (you know the ones I mean: they rather resemble pale-faced waiters in cloaks!); or (b) the latter-day vampires with whom Hollywood is so enamored and who resemble the offspring of some dark alliance between Marilyn Manson and TV's hottest Goth: the delicious Abby from NCIS.
As Brad is very careful to make abundantly clear to his readers, however, the cinematic vampire with which all of us are acquainted is - largely, at least - a creation of enterprising, enthusiastic and skilled screenplay writers, authors and horror-devotees. Separating the fictional vampire from the factual one, is a key aspect of the book - and a very welcome and informative aspect, too.
* I definitely have to get this!